Delta Neutral Trading For Volatile Markets

If you are utilizing a menu direct mail service in order to improve the sales of your pizza restaurant or takeout business, you need to make sure that your menu mailers feature great customer incentives and are designed for mailing. With the right advertising and the right distribution you can ensure that your business obtains and retains customers in the future. If either one of these elements is substandard your advertising campaign will have little effect on your business sales.

Tip One.

Make sure your menu direct mail distribution is effective by ensuring you mail to every potential customer in the delivery area of your business. This also includes ensuring you deliver enough flyers to each door to account for flats and student accommodations.

Tip Two.

Make sure your flyer printing design is colorful, tempting and appealing to customers who receive it. A great distribution method and great food is no good on it’s own without a well designed and effective flyer menu. Ensure all imagery is of a high resolution and printed in full color to be more appealing to potential customers.

Tip Three.

Include coupons, discounts and meal deals in your menu design. This will entice potential customers into using your restaurant when they compare it to other local takeout restaurant menus. This can often mean the difference when customers are considering takeout restaurants to order from. Many people often just go with the cheapest option for the food that they want.

Tip Four.

Replenish your customer’s supply of takeout menus regularly. This means regular menu direct mailing and including an additional menu flyer in every order. You can also keep extra menu flyers around the store so that passers by can pick up a takeout menu for later on. Menus are easily discarded, damaged or misplaced so they will need constantly re-issuing using menu direct mail.

Tip Five.

Create a new look for your menu’s regularly. It may seem like a lot of hassle to redesign your flyer every so often but it can help you in a number of ways. Firstly it will make your business seem new and fresh to old and new customers and generally increases sales as they want to try out the “new” you. Secondly, it will keep the customers updated about your prices and deals if they change so they are in the loop and not disappointed with “we don’t do that anymore” when they come to ordering. Finally, in addition to this, it can also provide valuable marketing statistics that show which flyer menu designs are the most effective, which appeal more to customers and so forth. You will eventually learn which types of design attract more customers for future design considerations.

Remember that menu direct mailing is only a successful advertising method when used with an effective menu design and pricing strategy. However, if coupled with these two effective tools it is sure to provide instant increases in sales and customer retention when used effectively. Follow these advertising tips to ensure your menu direct mail campaign is as effective as possible.

What Makes Great Marketing Letters Work? Three Factors

Have some product or service that’s yours to sell? People sell many things online and services like PayPal make it easy to collect money using credit card orders. Direct online sales (not affiliate sales) can be a great way to monetize your site by adding a shopping cart to your website. You can sell books, info-products, cosmetics, and just about anything.

If it is a product you are creating, you can set up an online business fairly quickly by using third party online retailers or auction houses like eBay. Advertise your eBay specials on your site, and bring in money that way too.

You will have to understand more about the US postal service if you are selling physical products, instead of virtual/digital information products. But, you can pass the shipping cost onto the consumer and still make a profit. You will have to set up an area for shipping and try to keep track of shipping schedules so that whatever delivery date you promise the customer, they receive their order by then. So, there’s a little more to sending out physical products than there is to delivering info-products.

That’s why many direct sales on the Internet are using info-products. An info-product can be anything from an eBook or report in electronic format to courses or seminars in video format. These types of products sell well and they provide the customer with instant gratification because they are delivered right over the Internet! They don’t have to wait for the mailperson to show up. It also saves the Internet marketer shipping and handling costs and that way it ends up being cheaper for the consumers too.

So, if you have a specialty or an expert in any field, you can write e-books, reports, generate courses, or any other type info-product and market that on the Internet fairly easily by setting up a sales page. The sales page can collect money using PayPal and then send them to a download page once the money is received. That’s all you need to do to monetize big money returns through direct sales online for info-products.

Pizza and Takeout Restaurant Direct Mail Advertising Tips

If you are utilizing a menu direct mail service in order to improve the sales of your pizza restaurant or takeout business, you need to make sure that your menu mailers feature great customer incentives and are designed for mailing. With the right advertising and the right distribution you can ensure that your business obtains and retains customers in the future. If either one of these elements is substandard your advertising campaign will have little effect on your business sales.

Tip One.

Make sure your menu direct mail distribution is effective by ensuring you mail to every potential customer in the delivery area of your business. This also includes ensuring you deliver enough flyers to each door to account for flats and student accommodations.

Tip Two.

Make sure your flyer printing design is colorful, tempting and appealing to customers who receive it. A great distribution method and great food is no good on it’s own without a well designed and effective flyer menu. Ensure all imagery is of a high resolution and printed in full color to be more appealing to potential customers.

Tip Three.

Include coupons, discounts and meal deals in your menu design. This will entice potential customers into using your restaurant when they compare it to other local takeout restaurant menus. This can often mean the difference when customers are considering takeout restaurants to order from. Many people often just go with the cheapest option for the food that they want.

Tip Four.

Replenish your customer’s supply of takeout menus regularly. This means regular menu direct mailing and including an additional menu flyer in every order. You can also keep extra menu flyers around the store so that passers by can pick up a takeout menu for later on. Menus are easily discarded, damaged or misplaced so they will need constantly re-issuing using menu direct mail.

Tip Five.

Create a new look for your menu’s regularly. It may seem like a lot of hassle to redesign your flyer every so often but it can help you in a number of ways. Firstly it will make your business seem new and fresh to old and new customers and generally increases sales as they want to try out the “new” you. Secondly, it will keep the customers updated about your prices and deals if they change so they are in the loop and not disappointed with “we don’t do that anymore” when they come to ordering. Finally, in addition to this, it can also provide valuable marketing statistics that show which flyer menu designs are the most effective, which appeal more to customers and so forth. You will eventually learn which types of design attract more customers for future design considerations.

Remember that menu direct mailing is only a successful advertising method when used with an effective menu design and pricing strategy. However, if coupled with these two effective tools it is sure to provide instant increases in sales and customer retention when used effectively. Follow these advertising tips to ensure your menu direct mail campaign is as effective as possible.

Delta Neutral Trading For Volatile Markets

The market crash of 2008 introduced levels of volatility that has not been seen for decades. Stocks and options traders alike suffered from a ton of bull and bear traps set on its long way down. Matters got worse when the market lapse into an extended neutral trend since October 2008, making it impossible to profit from directional trades using stocks or options.

Under such market condition, with volatility combined with uncertainty of direction, is there any way to make money at all? Fortunately, there is and the answer is found in what is known as Delta Neutral options trading.

What does delta neutral trading do? It is simply designing an options position which will make money no matter if the stock goes up or down and increase in value as volatility in the market rises even if the stock remained stagnant. Yes, literally making money 3 ways, up, down or stagnant!

So what’s the catch? Yes, there are only 2 scenarios where a delta neutral position loses money. One, when the stock remains relatively stagnant while volatility drops. When volatility drops, extrinsic value of options get depressed as the possibility of large moves decreases, thereby decreasing the value of the options in the position even if the stock did not move. Two, the stock did not move enough to cross the break even point of the position. Yes, all trading positions have break even points which must be exceeded before money can be made.

Even with these limitations, delta neutral trading continues to offer the greatest possibility of profit under conditions of volatility and extreme uncertainty.

So, what exactly is a delta neutral position? Very simply, delta neutral positions are options based positions which have a delta value of zero or nearly zero but with positive gamma. Such a position increases delta in the direction of the eventual movement of the stock and results in a profit either way, up or down.

There are several ways to make a delta neutral position and the best way to take full advantage of increases in volatility is by buying call and put options in such a proportion as to have their delta value cancel each other out. Another way of putting on a delta neutral position but with a milder volatility effect is by buying stock and then enough put options to cancel out the delta value of the stock.

In fact, delta neutral trading can also be used to protect your stock positions in this uncertain market. For example, you bought a stock that has profited for a few days but the level of uncertainty in the market is building up and you want to not only protect your profits but also continue to profit no matter where that stock might move on next. All you have to do then is to convert your stock position into a delta neutral position by buying enough put options to cancel out the delta value of the stock will do.

As you can see by now, delta neutral trading does offer levels of flexibility and a wider probability of profit in this uncertain and volatile market and you can visit the hyperlink above to learn more.