If you are utilizing a menu direct mail service in order to improve the sales of your pizza restaurant or takeout business, you need to make sure that your menu mailers feature great customer incentives and are designed for mailing. With the right advertising and the right distribution you can ensure that your business obtains and retains customers in the future. If either one of these elements is substandard your advertising campaign will have little effect on your business sales.
Tip One.
Make sure your menu direct mail distribution is effective by ensuring you mail to every potential customer in the delivery area of your business. This also includes ensuring you deliver enough flyers to each door to account for flats and student accommodations.
Tip Two.
Make sure your flyer printing design is colorful, tempting and appealing to customers who receive it. A great distribution method and great food is no good on it’s own without a well designed and effective flyer menu. Ensure all imagery is of a high resolution and printed in full color to be more appealing to potential customers.
Tip Three.
Include coupons, discounts and meal deals in your menu design. This will entice potential customers into using your restaurant when they compare it to other local takeout restaurant menus. This can often mean the difference when customers are considering takeout restaurants to order from. Many people often just go with the cheapest option for the food that they want.
Tip Four.
Replenish your customer’s supply of takeout menus regularly. This means regular menu direct mailing and including an additional menu flyer in every order. You can also keep extra menu flyers around the store so that passers by can pick up a takeout menu for later on. Menus are easily discarded, damaged or misplaced so they will need constantly re-issuing using menu direct mail.
Tip Five.
Create a new look for your menu’s regularly. It may seem like a lot of hassle to redesign your flyer every so often but it can help you in a number of ways. Firstly it will make your business seem new and fresh to old and new customers and generally increases sales as they want to try out the “new” you. Secondly, it will keep the customers updated about your prices and deals if they change so they are in the loop and not disappointed with “we don’t do that anymore” when they come to ordering. Finally, in addition to this, it can also provide valuable marketing statistics that show which flyer menu designs are the most effective, which appeal more to customers and so forth. You will eventually learn which types of design attract more customers for future design considerations.
Remember that menu direct mailing is only a successful advertising method when used with an effective menu design and pricing strategy. However, if coupled with these two effective tools it is sure to provide instant increases in sales and customer retention when used effectively. Follow these advertising tips to ensure your menu direct mail campaign is as effective as possible.